Milanese Streetstyle

If you want to know what's being worn, head to Milan. This northern Italian city has been setting the direction in fashion, design, and eyewear for years. In a country where every ingredient matters, nothing is left to chance. Milanese locals are the most inspiring advertisement for the eyewear craft.

10. June 2022, Author: Paula Blahová, Photo: Zuzka Tvarošková

We met Alycia in the center of Milan. She's been in the fashion business for years and recently became part of the Ross & Brown team. We're excited about the direction she'll take our favorite brand!

Italians definitely don't shy away from color. While the ladies went for unconventional shapes, the men's frames brought a fresh take on wire rims. The wire follows the lens shape all the way around, creating an almost invisible eyepiece.

Retro has never felt so contemporary. An outfit inspired by the golden 1920s, completed with classic round frames.

Lorena and Miguel from Nina Mûr brought Spanish playfulness to Milan. Miguel is a well-known eyewear influencer, so if you want to stay on top of what's new in the world of frames, follow his Instagram.

At the Italian MIDO trade fair, we also ran into familiar faces! Our friends from French brand Gaston are dressed head to nose in their own creations. Our Katka – chief frame curator at the shop – chose the delicate yet unconventional GAMINE this time.