Colorful Sensation: KALEOS and HEY STUDIO

Almost endless combinations, unique shapes, and playful execution. Creative studio Hey, together with the brand Kaleos, has hidden this summer's colorful sensation in an ingenious box.

3. July 2024, Author: Monika Floreková Photo: Jakub Čaprnka

Barcelona lives and breathes art, design, and architectural gems. Its lively streets, cheerfulness, and unique atmosphere have become part of many companies' DNA. The beloved brands Kaleos Collection and Hey studio are no exception.

Kaleos regularly brings eyewear that stands out from other brands at first glance. They shine with boldness yet still maintain their wearable style. Every so often they step off the beaten path and join forces with another local brand to create something unmistakable together.

This time they chose the renowned Hey studio, founded in 2007 by Verònica Fuerte. For their clients, they create creative strategies and a complete visual language that can set them apart in the tangle of competing brands. Verònica has managed to create a place that brings together unique people who push the boundaries of design and aesthetics with their abilities. A closer look at their portfolio reveals that simplicity, playfulness, openness, and creativity take center stage.

Playfulness Hidden in Color

Together with Kaleos, they've created sunglasses that are themselves a perfect piece of design. The playfulness is hidden in the colors and technical execution. The base is a white eyewear frame with nose pads. In the box you'll find magnetic clips in different colors and shapes that you can combine according to your mood and taste. With a single eyewear frame you can create up to 1,296 color combinations to hit the summer streets in.

Kaleos means "shape" in translation, and through this perfect connection with the creative studio Hey, a work was born that celebrates form and unconventional visuality.