Svetlana in Albert I'mStein

You might recognise Svetlana from our photos. She's a loyal customer, and her whole family comes to ZITA.

1. May 2024, Author: Barbara Leschingerová, Photo: Jakub Čaprnka

As a graphic designer, she worked in book design, looking for connections between visual, content, and the client's personality. Later she moved into flower arranging and organic gardening. She turned her passion for floristry into wedding bouquets and seasonal creations that completed any special day.

In retirement, she added another creative pursuit – abstract painting in acrylic. She approaches the canvas intuitively, composing structures into an interesting whole. She finds inspiration in beautiful things and the art she likes to surround herself with. Svetlana can't imagine life without creativity. After all, one look at her reveals an artistic soul with a refined taste for colour and detail.

So we invited Svetlana to shoot our first banner alongside other long-time customers Veronika and Janko. Together they made a lovely trio who swear by ZITA glasses. Svetlana came in the colourful Fantine frame by Korean-Polish brand Albert I'mStein, which playfully transforms into an artistic accessory through its unique combination of metal and coloured acetate.

"When I paint, I don't have a favourite colour. It's about intuition and sensing the moment, the mood, the situation. That's how I choose the accessories I wear too. Frames from ZITA suit me precisely because of their wide range of shapes and colours. I'd love to have them all so I could match them with my wardrobe."